Brother UK MD Phil Jones receiving a memorial plaque from Ambassador Koji Tsuruoka

Brother UK, a Greater Manchester-based enterprise technology solutions provider, has been recognized for the third time by the Princess Royal Training Awards, for its dedication to developing its workforce.

The awards recognize employers in the UK who have created outstanding training and skills development programs, and who can demonstrate the value of investing in learning and development to meet a wide range of business needs.

Phil Jones MBE, Managing Director of Brother UK, said: “Learning and development is not just an ethical responsibility for leaders at all levels; it is also a commercial necessity. People are at the heart of our continued business success and it’s fantastic that this has been recognized once again.

“By ensuring that the right people with the right skills make the most of their talents, we have gained a competitive advantage that is difficult to replicate. We have succeeded in aligning strategy, culture and skills in a unique way which has given us an edge in the market.

The Princess Royal Training Awards 2020 evaluation was conducted remotely and looked at all aspects of Brother UK’s learning and development program, against three characteristics of excellence.

Brother UK has used its Employee Engagement Toolkit to demonstrate that learning and development is an integral part of the organization, is designed and delivered effectively and efficiently, and has an impact on the success of the organization. organization and its employees.

Launched in early 2016, the Employee Engagement Toolkit is a multi-device digital platform that gives 171 colleagues and their managers full access to their training and development portfolio, regardless of their location, and at their convenience aligned with the strategic objectives of the company.

There are now 121 training courses on digital skills development, 86 on leadership development, 51 on sales training and 59 on skills training, including well-being, stress management and coping. to change.

The course offering is tailored in response to employee feedback, and there are alternatives to workplace learning for those who are interested.

Phil Jones continued, “Our mantra is to develop ourselves, by developing others – this is how we attract and retain regional talent, while also developing our customer base. Investing in our people helps improve performance, productivity and motivation, which in turn delivers real benefits to our customers.

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