Three Ways to Focus on Employee Development and Your Business Results


Employee development is a loose umbrella term used frequently in today’s business world. This can be interpreted as strict training programs or continuous assessments to assess understanding and performance, but I think it is much more of an ongoing personal investment in employees as unique and capable individuals. .

As leaders, the performance and growth of our teams as professionals and the financial ranking of our companies reflect every strategic decision we make. Understanding this is essential when assessing areas for improvement and growth.

I’ve spent years in leadership roles throughout my career, and through my own personal development as a mentor and coach, there’s one thing I’m sure of: Employees want to work for companies that care about them. It says a lot to put the time and effort into transforming them into workers who reach the potential their superiors see in them. It is empowering, flattering and motivating for employees to feel that their personal growth and careers are valued.

For this reason, we must actively choose to develop, invest and foster the growth of our employees. This will lead to more highly skilled employees who pride themselves on higher satisfaction and productivity, thus improving the results of our businesses.

Investing in people is investing in your business

During my years as a sales manager, I have found that employees value advice and care. Organizations can greatly benefit from this type of support. From an employee perspective, knowing that your employer will invest their time and energy in your development is an initial attraction that continues throughout the life of the job.

For leaders, once you devote the time to developing your employees, it will become well known and appreciated within your team. From there, your reputation as a caring superior will not only attract the people you want to work for you, but will also foster the loyalty of your current employees.

I have found that asking new salespeople to join the team and perform without any sense of trust or guidance is a wasted effort if they don’t know how to work effectively. By guiding them, mentoring them and most of all taking care of them, I can help them hone their skills with more precision. The result is more efficient, skilled and happier workers.

With proper development, they will be equipped to achieve not only the goals set for them, but also the overall financial goals of the business. In fact, according to the 2016 CSO Insights Sales Enablement Optimization Study, a formal coaching and enablement system results in 28% higher success rates, proving that the time invested in employee growth is worth it.

In addition, this continued investment fosters an internal promotion structure for employees who have been trained in your existing culture and who are ready to handle delegated tasks. Leaders cannot navigate and steer the ship if they are still cleaning the decks with the crew. We, as mentors and decision-makers, must be able to look to the future, constantly analyzing and adapting to changes. For me, focusing on employee development has resulted in skilled workers who allow me to pilot the ship and focus on overall goals.

Develop employee skills from scratch

Armed with this knowledge of success, we reflect on employee development strategies by asking ourselves: “Have I developed my employees? Have i invested in their future and favored growth? ”As I have adapted and refined my development processes, I have seen the most growth and success with these methods:

1. Meet each month – without fail

Department-wide, we hold monthly meetings where we discuss revenues, goals and accomplishments. While this sounds like a typical and obvious necessity for team communication, I have learned that giving an otherwise mundane meeting a unique touch is an easy way to further develop my people.

I need a different member of the team to give a piece of the presentation each month. Being able to lead part of the meeting helps team members feel heard, empowered and recognized. They go through a preparation process, which promotes their speed and communication skills. By simply giving them the chance to showcase their knowledge and accomplishments, you can help them grow exponentially. It’s a simple and effective approach that builds trust and provides recognition.

2. Promote collaborative development

Continuous collaborative development promotes business growth at the employee level as well as at the sales level, as it keeps the skills of each team member up to date. If a knife continues to get used to without being sharpened from time to time, it will eventually become dull. The sellers are the same. The continued use of their skills – and getting them out of their comfort zone – allows them to adapt to any situation.

In order to hone the skills of my team members and improve their performance, we regularly perform role-playing exercises. Rather than relying on each other’s solitary knowledge, our team relies on the contributions of their peers to constantly improve. Role-playing is a precious use of our time because there are always skills waiting to be learned from others.

3. Encourage matchmaking between services

Giving employees the opportunity to observe positions that deepen their knowledge of the company at different levels ensures that they won’t feel complacent in their roles. I encourage my employees to proactively hone their skills through hands-on experience and personal guidance received through peer observation.

This form of development, again, strengthens employees’ communication skills and empowers them. They feel they are worth integrating into many facets of the business, and their enhanced business knowledge will only benefit business performance.

At the end of the day, what is a business without its employees? Your employees are the foundation of your organization. The achievements of a business depend on those who have been invested and are investing in achieving a unified mission. Focusing on those who are the lifeline of the business only makes sense – after all, a building is only as strong as its foundation.