We are in the digital age and the next generation technological tools that companies can offer to their team members can make all the difference in the employee experience. As the global workforce has abruptly shifted to a work-from-home model due to COVID-19, many employers are now also rapidly rethinking the way they use technologies such as AI and machine learning to hold teams together. informed, connected and engaged in this new environment.
Research shows that a strong learning culture has an impact and can lead to a 30-50% higher retention rate. And technology has become a driver and catalyst for an agile learning environment and reducing employee attrition. In fact, 58% of employees say “they need to look for a new job in order to acquire digital skills,” according to a Randstad USA survey.
Additionally, employees who are engaged and have high well-being are 45% more likely to report high levels of adaptability in the face of change. And in our current world, the ability to embrace and adapt to change is even more critical as we support our teams and grow our business. Ultimately, for businesses of all sizes, designing digital experiences that support agile learning and development is essential to building a team of engaged, productive and engaged employees, which ultimately results in improved business performance.
Here are some ways to use digital tools to engage your team while bringing their development goals to life.
Digitally powered learning solutions anytime, anywhere
As an industry, digital learning has quickly moved from free online courses to hobbyists, including massively open online courses (MOOCs), to large corporations, and to personalized learning programs that adapt to different pathways. careers. The industry is expected to approach $ 238 billion globally by 2024 for good reason, because the allure of digital learning is simple and effective. Employees often dread attending long and drawn-out training sessions, but appreciate that their user experience mimics that of technology in their daily lives, including being able to access learning materials the way they prefer (web, mobile, etc.) and from anywhere. they prefer, whether in the office, on the train or at home.
Technology also enables employees to better tailor their learning based on their own experience or education level, allowing employees to “digest” lessons at their own pace and when it is most convenient for them. Not only do you have to make digital learning convenient and accessible on various channels, but you earn extra points for making it fun. Even the most resilient employees will turn to interactive and collaborative learning opportunities.
Gamification for goal tracking
While collaborative learning is great, competition can be another effective motivator. Along with the sales goals and KPIs that all customer service teams aim for, a gamified ranking can be used to engender healthy competition, encourage agents to maximize their performance in real time, and motivate team members individually and in line. team. Instead of recognizing employees at the end of each month, you can have employees as long as you can reward them immediately.
Making work more like the games employees play during their off-peak hours is a great way to get people involved in meaningful parts of their jobs, such as setting and achieving big goals. “From the lingering glow of mobile phones, game consoles, and sports channels on TV screens, it’s clear that the love of games unites us across geographic and demographic boundaries,” writes David Cherrie, and I find this to be particularly true for young workers. .
Millennials and Gen Z want continuous feedback and positive reinforcement. Gamification provides continuous opportunities for celebration, bonding as team members work toward a common goal, and public recognition on channels such as the company intranet and social media.
Reinforcement of a continuous feedback loop via software
If the modern digital world has given us anything, it is access to more channels of communication. Employers should take advantage of the tools at their disposal to bring the goal setting and review process to life.
Don’t wait for a quarterly review to give your opinion. Video conferencing and real-time chats can help leaders bridge the gap when they have a remote team. Embed continuous and ongoing feedback into a company’s culture with instant feedback apps that can help increase productivity by allowing staff to ask for feedback, rate themselves and share feedback on how they are doing. do their job and what they need to do to improve.
Without a doubt, there is a huge amount of technology available to support employee development and improve your job brand in the process. Great results, like attracting the best talent, lie in wait for successful companies. Especially as more and more team members are starting to connect from their homes, using these tools to foster a greater sense of belonging and connection between employees, their work and their business. is essential for success in the digital age.